The importance of having a well-designed, effective website for businesses is unquestionable. Customers regularly turn to the web to collect information before making any kind of decision, therefore a poorly designed website can indirectly turn away potential business.
To make sure this doesn’t happen, follow these tips on how to create an effective business website design.
PS: Before thinking of the design, you should decide how you are actually going to create the website: using a website builder, hiring a professional or creating it from scratch. For more tips on this topic, check out this article.
1. Set your website goals
Thinking of your website look and content before having thought of what you’re trying to achieve by publishing it may make your website beautiful but not exactly effective from a business perspective.
Your website goals should be strictly correlated with your overall business goals. Some examples of such goals may include:
- Promoting your brand
- Get inquires or bookings for a service
- Get signups for an application or a subscription service
Once the goal or goals are clear in your head, make sure it is easy for your whoever visits your site to take the action you want them to by highlighting the CTA (call to action) with a well visible, high contrast button in a prominent position.
Oscar - Health Insurance Business Website
The Call to Action (Get a Quote) is well visible both in the header menu and in the hero banner.
2. Match the website look and feel to your target audience
Your business website should not only be nice to look at, but also well suited to the audience your reaching as well as the type of business you are and the image you want to project.
Choosing the right colors, language and pictures is the way to create the right impression for your target customers and to have your message, value proposition and services resonate with them.
Here are a few examples of how that works for different types of businesses.
SALT - Surf and yoga retreat website
The color palette and images have been carefully selected to communicate the main philosophy of the retreat: a place where you can relax, unwind and recharge your body and mind.
Docushare - Service Landing Page
Docushare’s business website gives off a more formal and professional vibe, in line with their offering - a document sharing service for offices.
3. Simplicity, ease of use, intuitive navigation
Probably the most important point of all, the website needs to be easy to use and navigate from the user’s point of view.
Remember, you don’t want the user to THINK, you want them to know exactly what they need to do and where to find the information they’re looking for without explanations. This is achieved through good design.
Not finding the right information quickly enough, leads to frustration and to people leaving the page before they’ve taken any action. After all that effort getting traffic to your website, that’s a wasted opportunity!
For this not to happen, give these points some consideration:
Limit content to the minimum necessary. The more content & pages, the more difficult it is to find what really matters.
Keep the page simple and uncluttered. Don’t overcrowd it with too many pictures, and use white space to draw attention to a few important points.
Keep the style simple, too. Never use more than 3 colors, and only one font.
Make navigation intuitive. The most important information should be well organized in the header menu, as the top of the page is what the user will look at first when visiting the website.
Patti - Agency Business Website
An example of a simple, yet beautiful looking website. Just having a quick look at the page gives a clear idea about what the agency does, and the links in the header menu make it easy to locate additional information.
4. Make it mobile friendly
With more than a half of global internet traffic now accounting to mobile devices, it it crucial to make your site responsive and adaptable to multiple screen sizes.
When modifying your design for mobile, remember how browsing on your smartphone is different from desktop in the following ways:
- Much less screen size means less space available. Only select the most important information.
- Attention span is lower, therefore give them what they need ASAP!
Luckily, most website builders make it easy to modify your page for different screen sizes. For example, here is how that looks on Studio.
The bottom line
Designing your own professional looking business website is definitely possible if you follow these simple rules.
Have your website goals clear, and make it easy for the user to take the action you want them to
Make your website simple and the navigation clear
Don’t clutter your page with too much content or pictures
Don’t forget that more than half of your website visitors will browse from a mobile device.